Privacy Policy

By accepting this Integrity Policy, you consent to us collecting, using and storing your personal data in the manner described in this document.

Here, we describe which data we collect, for what purposes, the manner in which we control your personal data and how you can get in touch with us. This Integrity Policy applies when you use our website, which is administered by String Furniture AB.

From 25 May 2018, the General Data Protection Regulation (GDPR) applies within the EU/EEA. All processing of personal data within String Furniture AB takes place in accordance with this Regulation.

Collecting personal data

If you register with us or submit your personal data in connection with a purchase or return, you agree to share your personal data and consent to having said data stored on our server.

We use your personal data to provide you with a good service, for example with regard to information, marketing, invoicing and monitoring things such as orders and returns.

The following data is covered:

  • Any information you submit when you create an account in our Build-Your-Own (BYO) tool, your email address. Your password is not stored by String Furniture AB. This information is saved so that you can easily find your drawing again.

  • Information that you submit to us on registering as a “member” on our reseller portal. This information includes your place of work, first and last name, email address and telephone number. This is aimed at our resellers and business partners.

  • Delivery information, invoicing information, payment information and any other information you provide when making a purchase and for delivering and returning goods.

  • The contact information you provide us with via social media or at trade fairs, events or via our own email address

  • Information you submit in connection with competitions.

  • Information you submit when applying for employment with us.

Use of personal data for marketing purposes

With your consent, obtained in accordance with applicable regulations and this Integrity Policy, we are permitted to use your personal data to inform you about our products and services.

Sharing personal data

We do not sell or disclose your personal data to third parties for marketing purposes without your express consent.

We will share you personal data with regulatory authorities, police authorities or any other authorized third party in order to answer questions in connection with a criminal investigation. In any such case, to the extent that it is permitted under applicable legislation, we shall disclose such information as is relevant and necessary to the investigation, such as your name, place and country of residence, postal address, telephone number and email address.

We may obtain or collect supplementary information about you from third parties. This may be in the form of credit reports and other information from credit agencies to the extent that this allowed by law.

Information may be disclosed to our subcontractors and partners if this helps us to run our business.

We use Google Analytics and other third-party partners. Please refer to their policies for further information. See also our policy on cookies.

Your rights

Pursuant to the General Data Protection Regulation as it applies to the EU/EEA, and with reservation for the limitations stated therein, you have certain rights regarding your personal data. You have the right to access, rectification, restriction, objection, erasure and data portability. Please contact us if you wish to apply any or all of these rights. If you would like to request access to all of the personal data we store about you, please note that photo ID will be required to prove your identity.

Terminating the use of personal data for marketing purposes

If you no longer wish to receive marketing material in the form of news, information or offers from us (via email), please click on “terminate subscription” at the bottom of our newsletter. Alternatively, you can contact us at and we will remove you from our mailing list.

NCS – Natural Colour System®©

NCS – Natural Colour System®© property of and used on licence from NCS Colour AB, Stockholm 2020. Any commercial use of NCS – Natural Colour System®© requires a licence agreement with NCS Colour AB. An NCS Licence Agreement may be signed with NCS Colour AB to obtain the rights to refer to the NCS trademarks and to the NCS Notation System. Computer colour simulations shown might not exactly match original colour samples. Use original NCS Colour Sample Collections for accurate colour references.


String Furniture AB is responsible for processing your personal data in accordance with the principles stated in this Integration Policy. The controller of personal data is String Furniture AB, Limhamnsvägen 110, 216 13 Limhamn.

We store and process your personal data on our server or the server of our IT provider, and undertake to provide adequate protection for your personal data.

Contact information

If you have any questions, please don’t hesitate to contact us at or telephone +46 40 18 70 01